Privacy Policy

Effective Date / Last Updated: September 13, 2021

This Privacy Policy (“Policy”) describes the personal information collected by or on behalf of GenRx Pharmacy (“GenRx,” “we,” “us,” or “our”) and how personal information is used, protected and shared.  GenRx respects your privacy and is committed to protecting your personal information. If you have questions or concerns about this Policy, please contact us as set forth below.

We may modify this Policy at any time. All changes will be effective immediately upon posting to the GenRx website (the “Site”).  Material changes will be conspicuously posted on the Site or otherwise communicated to you. 

If you use the Site, you must comply with our Term of Use (“Terms“) found here.  

Information We Collect.  The personal information we may collect includes your first and last name, phone number, mailing address, e-mail address, date of birth, prescribing physician, prescription/order information, drug allergies, medications, medical conditions, and information automatically collected when you use the Site through cookies, web beacons, or similar technologies. We use and share such personal information pursuant to this Policy and applicable law.

Marketing Communications; Email Opt-Out. If you provide your email address to us, you understand that we may send you emails, including marketing emails. We may use third-party providers to deliver communications to you. You may opt-out of marketing emails by using the unsubscribe link in the email or contacting us at with “Unsubscribe” in the subject line. To opt out of other communications (e.g., postal marketing and telemarketing), please contact us as set forth below. Opting out of marketing communications does not opt you out of communications about your account or transactions.

Data Automatically Collected

Cookies & Other Tracking Technologies. 

What types of online tracking mechanisms do we use? We may use cookies, web beacons, pixel tags and other tracking technologies (collectively “Cookies“) on our Site.  

What are cookies and web beacons / pixel tags? A cookie is a small text file that our Site saves onto your computer or device when you use the Site that provides us certain information about your activities.  Cookies allow the Site to remember your actions and preferences and recognize you or your browser, along with some information you provided.  Web beacons / pixel tags are small graphics on a webpage that monitor your activity when viewing a webpage.

Why do we collect Cookies? We use Cookies to:

  • make our Site function properly;
  • provide personalized experiences;
  • tailor our interactions with you;
  • provide us with valuable data and statistics about the usage and effectiveness of our Site; and
  • to help us improve our Site; and

What type of information do Cookies collect? The Cookies on our Site may collect information such as:

  • IP  addresses assigned to the computers and other devices you use;
  • your internet service provider;
  • device ID number;
  • approximate geographic location;
  • browser type;
  • Site pages visited;
  • websites you access before and after visiting the Site, and 
  • data related to how and when you use the Site. 

How long do Cookies last? A Cookie can either be a “session” Cookie or a “persistent” Cookie.  Session Cookies exist only for so long as you are visiting the applicable Site and are typically deleted when you exit your web browser.  Persistent Cookies exist for a set period of time, for example, up to several months or years. Each time you visit a Site that has implemented a persistent Cookie, the persistent Cookie is renewed and that Cookie will remain active until its predetermined expiration date.  You can manually delete persistent Cookies through your browser settings.

First and Third-party Cookies. Cookies may either be “first-party” or “third-party” Cookies.  A first-party Cookie allows your web browser to talk to the actual Site that you are visiting (i.e. this Site).  A third-party Cookie allows your web browser to talk to a third-party website, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider.  We may not have control over how a third-party uses information collected through third-party Cookies.  

How do you manage Cookies or opt-out? Most browsers automatically accept cookies. You can disable this function by changing your browser settings, but disabling cookies may impact your use and enjoyment of the Site.  Not all features or functions of the Site may work properly if you disable Cookies.  You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site.

California’s “Do-Not-Track” Requirement.  we currently do not honor “do not track” requests.  

Data from Other Sources 

We obtain data about individuals from third-party pharmacies and we may combine that data with other personal information. This enhances our existing data about our patients and improves our ability to contact you, and enhances our marketing capabilities.

How We Use Personal Information.  We use personal information for the following purposes:

Provide Pharmacy Services. We use personal information to provide our pharmacy services to you.

Payment. We use personal information to obtain payment for the pharmacy services we provide. 

Administration.  We use personal information for administrative purposes, such as facilitating transactions and to inform our business strategies. 

Site Management.  We use personal information for Site management, such as troubleshooting problems, improving the content and functionality of the Site, statistical and other analyses of the Site, and to customize the Site to you and our users.

Communications.  We may use personal information to notify you of new features of our Site, to notify you of changes to our Terms or this Policy, and for other similar communications.

To Protect Our Rights.  We may use personal information to protect our legal rights or interests, or those of other parties, including to bring a legal action against you or anyone who may be causing harm to us, our Site, or to other users of the Site. We may also use personal information to seek business, financial or legal advice, and to respond to other legal requests.  

Retention of Personal Information

We will keep Personal Information for the period necessary to fulfil the purposes described in this Policy, unless a longer retention period is permitted or required by law.

Disclosure of Personal Information

We do not sell, rent or lease personal information to any third party.  We may share personal information with the following parties, in compliance with applicable laws:

Employees and Affiliates.  We may share personal information with our employees and affiliates who have a need to know the information for our business purposes.

Third-Parties and/or Service Providers.  We may share personal information with third parties and/or service providers that provide services for us. For example, we may share personal information with third-party shipment providers, vendors to help us host and manage the Site; improve the content and functionality of the Site; perform data analysis and statistical analysis; troubleshoot problems with the Site; and support or provide the security of the Site.  

Family Members and Friends for Care and Payment and Notification. We may share your personal information to a family member, other relative, close personal friend, or any other person you identify. We may disclose certain personal information to your family, friends, and anyone else whom you identify as involved in your health care or who helps pay for your care; the personal information we disclose would be limited to the personal information that is relevant to that person’s involvement in your care or payment for your care. We may also make these disclosures after your death as authorized by law unless doing so is inconsistent with any prior expressed preference. We may use or disclose your information to notify or assist in notifying a family member, personal representative, or any other person responsible for your care regarding your location, general condition, or death. We may also use or disclose your personal information to disaster-relief organizations so that your family or other persons responsible for your care can be notified about your condition, status, and location.

Government Officials/Law Enforcement.  We will cooperate with law enforcement and other governmental agencies, and may disclose personal information:  (i) if we believe in good faith we are legally required to disclose that personal information, (ii) if we are advised to disclose personal information by our legal counsel, or (iii) when necessary to identify, contact or bring a legal action against someone who may cause or be causing harm to, or interfering with the legal rights of, GenRx or any other party.

Professional Advisors.  We may share personal information with our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to GenRx.

Change in Ownership.  In the event GenRx is the subject of a change of control or in the event the Site changes ownership, in whole or in part, or in the event of a bankruptcy, receivership or a similar transaction, we may provide personal information to the subsequent owner(s).

Other.  We may share personal information with third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the personal information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).

Text Messaging

When you sign up to receive text messages, we will send you text messages to advise you of prescription orders, to alert you when your prescription is ready or when a prescription is due for a refill, if you have any pending questions from your healthcare provider, and other tasks that may be required in order to provide our services to you. If you opt-in to receive text messages, we receive and store the information you provide, including your telephone number or when you read a text message. You can stop text messages at any time by texting STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to the number sending the text message, or you can tell us not to send you text messages by contacting us as described in this Privacy Policy. For more information about our text messaging terms, please see our Terms of Use.

Use and Disclosure of Non-Personal Information.  

GenRx may collect, use, share, transfer and otherwise process de-identified and aggregated information that it receives or creates for any purposes in its sole discretion, in compliance with applicable laws. GenRx is the sole and exclusive owner of such de-identified and aggregated information, including if GenRx de-identifies personal information so that it no longer considered personal information under applicable laws.    

Information We Do Not Intend to Collect

Sensitive Information. Sensitive Information” is any data that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, or that involves genetic or biometric data or data concerning health or sexual orientation. We do not intend to collect any Sensitive Information from you.  Please do not provide Sensitive Information to us.

Children’s Information. Our Site is not directed at children under 13 years of age. We do not knowingly collect, use, or share Personal Information from children under 13. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.

Data Security

We use commercially reasonable technical and organizational measures to help secure personal information against loss, misuse, and alteration appropriate to the type of personal information processed. If a breach of your personal information occurs, we will notify you of the breach if required under applicable law.

You understand that no data transmission over the internet or device can be guaranteed to be 100% secure. While we strive to protect Personal Information, we do not guarantee the security of Personal Information and you provide Personal Information at your own risk.

Access from Outside the United States

If you access the Site from outside the United States, please be aware that personal information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of personal information in the United States to be equivalent to that required by the in other jurisdictions.

Third-Party Websites

The Site may link to, or be linked to, websites not controlled by us. We are not responsible for third-parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit.

Access & Update Your Personal Information

To access or update your personal information as it exists in our records, please visit any accounts you have created or contact us using the information below.

California Residents

Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your personal information within the past year for direct marketing purposes, and (b) a description of the categories of personal information disclosed, by emailing us at 

Contact Us

If you have questions or concerns regarding this Policy, contact us at:

GenRx Pharmacy
Attn: Privacy Officer
17250 North Hartford Drive
Suite 115
Scottsdale, AZ 85255
(866) 453-6143